What To Look For In A Financial Planner: Finding The Right Fit

Thinking about your finances can be strenuous enough, let alone seeking out a financial planner for advice and assistance. Where do you even begin your search? You may already know the basics of ‘spend less than you make’, and ‘work hard to save hard’. But a financial planner can offer so much more than just telling you what you already know. These guys are experts in their field when it comes to finance, investments, budgets, and property. Therefore, finding the right person for the job can offer great benefit to you and your financial situation. But before making the call to Mr Rich over in his mahogany office, it is best to do your research and find a financial planner just right for you and your situation.

Beware Of Financial Sales People

When searching for a financial planner it is important to understand how different companies operate. Companies who work solely for commission compensation are generally salespeople. These are the kinds of people who offer to work out an investment strategy for you, yet upsell you with products like life insurance and income protection. Do your homework and find a companies who are in businesses purely to see their clients gain financial success.

At Advanced Wealth our clients come first. Our focus is on providing honest, practical and tailored solutions to help our clients achieve their financial goals. That’s why over the years we have extended our offerings and expanded our horizons. Our success comes from seeing our clients prosper. What better reward is that for a planner? A genuine company or financial planner is in this business for the right reasons.

Building Trusted Relationships

As a client, you will gain the most benefit from a financial planner when you are able to establish a long-term working relationship with them. There is an element of trust required for both a client and planner to work together harmoniously. After all, finance can become a taboo subject at times. So you want someone who you can ask questions of and trust you are given informed advice and strategic direction. Simply put, if you don’t like the person, don’t do business with them! Customer service is an important part of the job. Find a financial planner who is dedicated to you, your goals, and can help you get there.

"I have found Rick and Fiona to be very friendly and quick to respond to all questions. They are both understanding and patient. I recommend them to look at any portfolio big or small." – Mr Bruce Lucht

Being A Financial Planner: 101

Unfortunately, there is an abundance of bad advice out there in the world of finance. But a reliable financial planner can help their clients see through the fancy terminology and legal jargon. Ensure your financial planner employs strategies that are backed by the company. These strategies should be sound, tried and tested methods – not ‘Wall Street fads’.

Financial strategies can be rather complex, so don’t be afraid to ask your planner to simplify things for you. That’s part of their job. As the client, you need to know what the plan is moving forward. If you don’t, how will you know what benefit you are gaining from your friend, the planner?  

Cross The T’s and Dot The I’s

When looking for a financial planner, you should try to find someone who:

  • Is trusted among the community, has a reliable reputation, and is dedicated to helping you reach your financial goals (beware of the salesmen).
  • Compiles a sound plan to keep you on track.
  • Communicates with you regularly to check the progress of your financial position.
  • Demystifies the numbers and legalities for you, and ensures you know what the strategy is and how to approach it.
  • Follow’s what you want. If you don’t want to invest in property, don’t do it. While they are the go-to for advice, financial planners are there to meet YOUR needs and help YOU.
  • Clarifies from the start – fees, goals, what they can do you for, and what you need to do to reach financial success. Make sure they are clear, concise, and patient.

I hope that this blog has shed some light on what to look for in a planner. The Australian financial sector is a large one! Knowing where to start can be rather confusing. However, a quick call to Advanced Wealth may just set you on the right path. Contact us today for a consultation, to see if we meet the criteria listed above. I’m sure we won’t disappoint.



I felt comfortable with Rick straight away. He understood where we are now and where we want to be in 5 years. Fiona is a god send with all the paperwork would not have done it without her. Rick and Fiona make the perfect team.



Our resource centre contains tools and tips to help you make informed decisions about your financial future.



Keep up to date with the latest industry news, articles and more...